Known Nutrition, a start-up brand that aims to be to nutrition and supplements what The Ordinary is to skincare, has launched its first collagen supplement; a daily multivitamin that offers unrivalled collagen retention for optimum results, all while tasting great.
The supplement named the Known Advanced Collagen Supplement is created with a bespoke blend of 8 scientifically proven active ingredients, combined with natural flavourings that make maintaining healthy, glowing skin easier and more delicious than ever before.
Collagen is naturally present within the skin structure and helps skin remain plump and youthful, however, it begins to decline from the age of 25. Supplementing the diet with Collagen can help maintain levels within the body meaning skin appears and feels more youthful, hair and nail strength is retained or improved and overall circulation is improved.
Known Collagen is created with 100 per cent natural ingredients. Its key component is 5g of Hydrolysed Marine Collagen powder made from the skin’s of wild, deep-sea ocean fish* which is naturally rich in Amino acids, with 5g providing 190mg Lysine.
The new product also contains a range of additional beneficial ingredients, including Vitamin A, (otherwise known as Retinol), C and E, which help contribute to the maintenance of normal skin, normal collagen formation within the skin and overall protection of the skin cells.
What’s different compared to other products on the market?
Unlike other collagen supplements on the market, Known’s formula uses Liposomal Technology to ensure your body absorbs as much of the supplement as possible. This bespoke formula allows for a 98% absorption of the Hydrolysed Marine Collagen and an 85% absorption of the Vitamin C element. For context, many other supplement forms can have an absorption rate as low as 15%.
What is a Liposomal?
Liposomal vitamins don’t use capsules or tablets to deliver nutrients to the body. Instead, the vitamins are encapsulated in pockets of fat called ‘Liposomes’ (hence the name).
Liposomes are nano-sized fat bubbles that protect the integrity of the ingredients and allow them to quickly pass through the intestinal wall into the bloodstream. From here, they attach to cells and then be delivered to where they are most needed within your body (which basically means you don’t just end up ‘peeing’ them out).
Collagen and Vitamin C: The Skincare Super Pair
It’s only beneficial to encapsulate vitamins in Lipo that are hard for your body to absorb, which Vitamin C is. That’s why the brand has specifically chosen to coat the Vitamin C element of the formula in Liposomes. As, when absorbed effectively, it’s an expert at accelerating the Collagen Synthesis process within the body.
Simply put, encapsulating Vitamin C in Liposomes and combining it with a dose of Collagen supports a faster, more effective delivery of both of the key nutrients – helping your body reap more of the benefits more quickly.
Additional active ingredients include pantothenic acid, which contributes to the reduction of tiredness and fatigue, flaxseed oil, pine bark extract and bilberry extract.
Taking Known Collagen vitamins daily can offer multiple possible benefits, including balanced dry and oily skin, improved skin elasticity and plumpness, improved circulation through blood vessels causing a brighter skin complexion – giving consumers that desirable ‘glow’.
As a brand, Known aims to become The Ordinary of the supplements industry; jargon-free packaging, ingredients lists and marketing will be coupled with an upcoming range of additional supplements for specific skincare needs, making it easy for women to choose an effective vitamin regime around their own, personal needs.
AMY NICHOLSON, HEAD OF BRAND, said: “In a world where women are turning to more invasive solutions to look their best, we wanted to create a brand that gives women a natural, yet effective way to look and feel like the best version of themselves without the pain and expense of turning to more invasive solutions like botox and fillers.
For decades, natural active ingredients have been a powerful source of nutrients to the body, supporting specific functions, particularly when it comes to the health of your skin, hair and nails.
That’s why we’ve pooled over 40 years of pharmaceutical experience to create a supplement brand that’s free from the rubbish in every sense of the word. Entirely free from jargon, we want to help women find supplements with 100 per cent natural ingredients that target their exact needs simply and effectively.
“We’re proud to introduce our delicious and effective first supplement and can’t wait to bolster the benefits of this product with upcoming launches throughout 2022.”
Benefits show from four to six weeks, and optimum results appear after three months. All of Known’s tasty formulas are always free from artificial colours, flavourings, GMOs and preservatives.
For more information on Known, including ingredients list, the science behind the brand and to purchase your supplements, please visit here.